Welcome to our Marketing Guide. It is a pleasure to have you on our team.
Following, we will be giving you a few pieces of advice which will help you throughout this campaign and, hopefully, in the future. Feel free to adjust, modify and personalize any of the examples and proposals we suggest. Remember, nobody knows your audience better than you.
During the sales week, you will be receiving a few newsletters. These are advice from our team to yours in order to get the most out of the campaign. In addition, we will also be available to answer any questions you may have via email email@example.com or via Instagram @theitalianbundle.en .
What to do before the sale
It is important to notify your audience that a new and exiting project is about to take place. A few days before the beginning of the sale, you can:
- Announce throughout your social media that you are working on a new project.
- Begin a countdown using Instagram Stories.
- Mention it without entirely revealing.
First Day of the Sale: Explicative Post & Videos
The best moment to present the Bundle is on the first day of sales. You may do a first explicative post or video on the platform of your choice.
- Explain thoroughly what it is and why it is worth buying.
- List the courses that appeal to you most or that may be of interest to your audience.
- Make a detailed comparison of the Bundle and the individual cost of each course.
It is important to give your personal opinion, your audience follows you because they trust your criteria and style.
Many of your followers will purchase the Bundle short after your first publication. However, it is proven that a person needs, on average, to hear about a product around 4 to 5 times until they are entirely persuaded.
Continue to bring up the Bundle. Do it in ways which will not tire your audience. Be creative and dynamic.
Intermediate days: Other publications
The intermediate days are crucial to your promotion. Be constant. Be persuasive.
During the first two and the last two days, you will record the most sales. However, some of your followers may have remained curious, although hesitant, regarding the product.
Continue to provide reasons for your audience to feel the necessity to purchase it.
Here are some ideas:
Create a post / video with a list format
List options are infinite: My favorite toddler recipes, Things I would have liked to know before becoming a mother, Learning at home tactics to try, Childhood experts on Instagram that I admire, Ways to disconnect and relax when you have children…
In a list, you can include one of the courses. It is an opportunity to comment it a little more in depth. Insist in the fact that for a similar price to what they would have paid for it individually, they will have access to many more courses and ebooks on topics complementary that they may also find of interest.
Publish a project or activity you have taken from the bundle
An easy option is to opt for a recipe. Choose one of the Nutrition courses and explain what course or ebook you got it from and remind them that it is included in the Bundle.
The idea is to mention the Bundle through content you would have published in any other occasion.
General giveaways may slow down sales. Nobody will spend money on a product they might receive for free. They will take their chances and wait.
- Organize the giveaway of an object related to the bundle’s topic: A new baby bathing set, an educational toy, useful maternity gear… Use the event to mention the Bundle. Link it to your explicative post or video.
- Organize a giveaway only for the people who buy the Bundle through your link. It is an incentive for them and a guarantee for you that they will choose your link.
A personal story
Use any personal story that relates to a course within the bundle. You can explain your birth experience, the doubts that arose with breastfeeding, how you decided to opt for Homeschooling…
An option is to simply create a post or record a film explanation in order to share with your audience. However, if you decide to opt for a more dynamic option, try Instagram Live. You may talk directly to your audience and create a greater bond which will lead to a bigger sales impact.
The last day:
This is the day with the most sales. You should, therefore, talk about it over and over throughout the entire day. Although, it will have no effect if you have not introduced it before and been very constant.
Do not worry about tiring your audience as you will not mention it again and by doing a good promotion you can increase your sales drastically.